Why Do Pregnancy Cravings Happen and Healthy Ways to Handle Them

No pregnancy is complete without food cravings. But why do these cravings happen? And how should you manage them without harming your health? With wise choices, you can satisfy your taste buds while giving your body the nutrition it truly needs.

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Pregnancy cravings can evoke strange emotions. One minute you want ice cream, the next you dream of pickles. Sometimes you crave foods you never liked before. Other times, you can’t stand your old favourites. Feeling happy, sad, excited, and anxious about food during pregnancy is normal. However, it is also important to remember that your health comes first. It is okay to indulge once in a while, but balance is important.

Why Do Pregnancy Cravings Happen?

It is not known why cravings in pregnancy happen. As with every pregnancy, the reasons are not the same. But there are some common theories, such as:
  • Hormonal changes: During pregnancy, your hormones are at their peak. Hormones can significantly affect your sense of taste and smell. That is why some foods smell stronger or taste better than before. Hormones can also cause food aversions. You may suddenly dislike foods you once loved.
  • Nutritional needs: Sometimes, cravings may be linked to what your body needs. For example, craving fruit could mean your body wants more vitamin C. Wanting dairy may signal a need for calcium. Craving high-calorie sweets like ice cream may reflect your body’s higher energy needs during pregnancy.
  • Blood sugar changes: Your blood sugar levels can swing up and down while you’re pregnant. These constantly changing blood sugar levels can cause you to feel hungry more frequently. At times, it may trigger sudden cravings for high-energy foods, such as sweets or carbohydrates.
  • Emotional and psychological factors: Cravings in pregnancy can also be influenced by cultural and emotional factors. You may feel freer to “eat for two.” Hearing about another mom’s cravings can even trigger your own. In many cultures, women crave different foods. In some places, rice is the most craved item, while in others, it’s chocolate.
NOTE: Most of the time, cravings are harmless. But if you crave non-food items like dirt or detergent (called pica), speak to your doctor. This can signal a nutritional deficiency, such as low iron.

Are Pregnancy Cravings Normal?

Pregnancy cravings or food aversions are normal. Most pregnant women often experience food cravings in their first trimester. While pregnancy cravings are normal, it is important to understand that certain cravings may be related to certain nutrient deficiencies.

Which cravings should you be careful about?

Not all cravings are safe to indulge. Some foods can harm your health if eaten too often.
  • Junk food and sugary snacks: Too much sugar or fried food can cause weight gain and increase the risk of gestational diabetes. It is okay to eat your favourite sugary or fried food once in a while during pregnancy, but eating it excessively can compromise your health.
  • Excess caffeine or processed foods: High caffeine can affect your baby’s growth. Several studies have shown that consuming caffeine in pregnancy may increase the risk of miscarriage, low birth weight, and foetal growth restriction. Processed foods often have too much salt, sugar, or unhealthy fats.
  • Non-food cravings (pica): Eating dirt, clay, or detergent is dangerous and may be linked to low iron levels. If you experience any such craving, see your doctor immediately.
  • Spicy food: Eating excessively spicy foods can cause heartburn and indigestion. Eating spicy foods in moderation is safe.

How to Manage Pregnancy Cravings in a Healthy Way?

You don’t have to ignore your cravings. But you can manage them in a smart and healthy way. Some healthy ways in which you can manage your pregnancy cravings include:
  • Portion control: It is okay to give in sometimes, but don’t overdo it. To manage your cravings, try to eat small portions of what you crave instead of finishing a big serving. This way, you enjoy the taste without harming your health.
  • Healthy alternatives: Try swapping unhealthy snacks for better options. If you crave sweets, go for fresh fruit. If you want something salty, choose nuts instead of chips. If you feel like having ice cream, yoghurt, or cottage cheese can be a healthier choice.
  • Mindful eating: Pause before you eat. Ask yourself, am I really hungry, or is this just a craving? Sometimes, drinking water or resting can help the feeling pass. Eating slowly can also make you feel satisfied with less.
  • Eat a variety of foods: Cravings may signal your body’s need for certain nutrients. Make sure your meals include different food groups, fruits, vegetables, whole grains, proteins, and dairy. This helps your body get what it needs, and cravings may naturally reduce.
  • Plan smaller meals and snacks: Instead of waiting to feel very hungry, eat smaller meals or snacks every few hours. This keeps your blood sugar steady and reduces sudden, intense cravings.
  • Choose nutritious calories: If your body needs extra energy, pick foods that fuel you. Go for lean meats like chicken or fish, nuts, dairy products such as yoghurt or cottage cheese, whole grains, fruits, and vegetables. These give you both energy and nutrients for your baby.
Pregnancy cravings are completely normal, and you don’t have to feel guilty about them. With balance and mindful choices, you can enjoy your favourite foods while still keeping yourself and your baby healthy. Remember, it’s not about avoiding cravings, but about managing them wisely. Lastly, remember, you’re doing great, mama!
Whether you’re pregnant, a new mom, or navigating postpartum, you don’t have to do it alone. Join our support group to connect, share, and support one another.

FAQs on Why Do Pregnancy Cravings Happen and Healthy Ways to Handle Them


  1. Can food cravings reveal the baby’s gender?
    No, food cravings do not reveal the baby’s gender. There is no scientific evidence supporting the relation between food craving and the gender of the baby.
  2. How to improve my protein intake during pregnancy if I don’t like meat and eggs?
    There are various other sources of protein that you can take during pregnancy if you don’t like meat and eggs. Some sources of protein include tofu, nuts, dairy products, legumes, and seeds. You can also speak to your doctor about how you can improve your protein intake in pregnancy.
  3. Can pregnancy cravings change over time?
    Yes, pregnancy cravings can change over time during the various stages of pregnancy.
  4. Is it normal if I don’t have any food cravings during pregnancy?
    Yes, it is absolutely normal not to have any food cravings at all during pregnancy.
  5. I crave caffeine in pregnancy. What should I do?
    It is normal to crave caffeine in pregnancy. However, consuming too much caffeine is not good. Limit yourself to about 200 mg per day (approximately one cup). Try decaf, herbal teas, or sparkling water as healthier swaps.
Disclaimer: Medically approved by Dr Sushma K - Consultant Obstetrician & Gynecologist, Apollo Hospitals, Bangalore